About me 
Hola! I’m David Alonso, a graphic designer with 8 years of experience, specializing in branding and creating visual identities.
Originally from Madrid, I’ve had the privilege of working across various cities in Europe, which has shaped my approach to design. Now, I’m based in southern Italy, where I continue to craft thoughtful and impactful visual identities for clients around the world.
My Journey
What has defined my career is my adaptability, curiosity, and desire to learn beyond design by understanding how businesses work.
Although I studied law, I quickly found my passion in startups and design. I specialized in design and worked in both small and large advertising and marketing agencies in Madrid. However, I didn’t want to limit myself—I wanted to see the world before I felt too old and settled. Since then, I’ve lived in several countries. The experience of starting fresh in a new city is both challenging and exhilarating, and it has given me a level of adaptability that I now bring to my projects.
After living in places like Genoa, Marseille, Madrid, and London, I currently reside in Lecce, in southern Italy. Here, I’ve found my balance—a relaxed, Mediterranean lifestyle that allows me to work on exciting projects from all over the world.
My mission
My mission is to help freelancers and small businesses increase their sales through effective design. With years of experience in marketing and working with startups, I understand how design and branding directly impact a company’s performance.
I’m dedicated to helping small businesses and independent professionals communicate their value proposition effectively, stand out from the competition, and boost their sales through a professional and cohesive visual identity.
Design with Purpose
I’m not an artist; I’m a designer focused on results. My work is successful when it drives the economic growth of your project. A design can be visually appealing, but if it doesn’t connect with your audience, it’s not effective.
I believe in understanding how your business operates, what your needs are, and those of your customers, so I can create a visual identity that truly helps you sell more.
I’m not a designer who works to build a prettier portfolio or to get praise from other designers. My goal is to address your brand’s weaknesses in strategy, communication, and design, to help your brand stand out, communicate more clearly, and connect better with your audience.
During our collaboration, I like to feel like part of the company, not just an external contractor. I share your goals and ambitions, working together to achieve them.
My Services
Logo Design
I craft distinctive logos that capture the essence of your business, making it instantly recognizable and memorable.
Visual Identity
I develop cohesive visual identities that ensure your brand is consistently represented across all platforms, enhancing its professional appeal.
Branding
I create comprehensive branding strategies that define your business’s voice and values, building strong connections with your audience and driving growth.
Do you have a project in mind?
Do you want to be recognizable and change the look of your company?
Book a free call and tell me about your project.
How can design help you improve your business results?
Good branding is essential for presenting yourself as a serious and reliable business. Imagine entering a well-organized store with a clean, professional design; you’d trust it more than a messy, rundown store.
Similarly, good branding shows professionalism, increasing customer and partner trust.
This means your company will not only attract more attention but also be seen as a strong and reliable choice in your industry.
A consistent visual identity is like a unique signature for your company.
When all visual elements – from the logo to colors, typography, and images – are harmonized, your brand appears stronger and more unified. This helps customers immediately recognize your company, regardless of the platform or material they are viewing.
Enhanced visual consistency increases perceived professionalism and makes your brand memorable.
In a competitive market, standing out is crucial.
A distinctive and memorable branding is like a beacon in a sea of similar offerings. Think of how famous brands instantly capture attention – that’s the power of good branding.
By investing in a unique and attractive visual identity, your company will not only capture customers’ attention but also stay in their memory, increasing the likelihood they will choose you over competitors.
A clear and targeted brand message is key to building a strong connection with your audience.
When customers feel that your brand speaks directly to them, shares their values, and understands their needs, they become more engaged and loyal. This not only increases engagement but also builds deeper, more meaningful relationships with customers.
Good branding creates an emotional bond, turning occasional customers into loyal advocates for your business.